Monday, December 8, 2014

The Ice Cube Effect: I Am The West


Release date: September 28, 2010



1. "A Boy Was Conceived"


2. "Soul On Ice"
Produced By Tha Bizness

I'll say this, Bizness' beat saves this one from being a forgettable song. Cube's lyrics (especially the hook) leave a lot to be desired unfortunately.
*3 out of 5*


3. "Life In California"
Featuring WC and Jayo
Produced By Sir Jinx and Doe One

I was on the verge of giving this song a "3 out of 5" rating, and while it certainly could've a little better in spots, I always say you can never represent your city/state too much. Good song overall.
*4 out of 5*


 4. "She Couldn't Make It On Her Own"
Featuring OMG and Doughboy
Produced By Bangladesh

This HIGHLY cliched song (complete with a BUSY, almost terrible beat) was more or less a showcase for Cube's two sons OMG and Doughboy, and I'm not even sure if that was a good thing here. Even considering the topic, they said nothing of note. I'm surprised it didn't graced any radio stations back in 2010 because it certainly would not sound out of place being played on the radio today oddly enough. Let's move on from this, smh.
*1 out of 5*


5. "Urbanian"
Produced By Track Bully
 
 I liked the beat a little bit, but that's all I can say here. I mean Cube, seriously, "Google me bitch, I told her, I want her". That's what we have come to, smh? Totally forgettable here and I'm glad it wasn't longer than what it was.
*1.5 out of 5*


6. "Y'all Know How I Am"
Featuring OMG, Doughboy, WC, and Maylay
Produced By DJ Montay

This was decent (again, it could've been much better), but it was clearly aiming for a spot on the radio which it didn't get. Good thing they kept it short and sweet.
*3 out of 5*


7. "Too West Coast"
Featuring WC and Maylay
Produced By Teak "Da Beatsmith" Underdue and Dee Underdue

Much like their productions on the "Raw Footage" album, the Underdues come through with a banger for Cube, WC, and Maylay on this apply titled song.
*4 out of 5*


8. "I Rep That West"
Produced By Jigg 

Another decent song, but again, it's nothing we haven't heard before and done better.
*3 out of 5*


9. "Drink The Kool-Aid"
Produced By Brandon Alexander

You're taking a chance when following Cube that's for sure, lol. This was ok, but clearly nothing special. I could've done without the guitar riffs and the forgettable hook.
*2 out of 5*


10. "No Country For Young Men"
Produced By Doughboy and Rocko

Cube definitely goes in on this one, coming off more like the true veteran that he is and less like a grumpy old man. If today's generation, even present day 2010, had more respect and a sense of history, we would hear songs like that.
*4 out of 5*


11. "It Is What It Is"
Produced By DJ Montay

No, just no. I don't mean to be too negative or critical, but this was NOT appealing at all.
*1 out of 5*


12. "Hood Robbin"
Produced By TMix

Cube gets deep on this appropriately titled song, talking about everything from the healthcare situation in America to the stimulus package (remember that) from 2010 and more. Very good song.
*4 out of 5*


13. "Your Money Or Your Life"
Produced By TMix

Well, this was certainly not Scarface's TIGHT song of the same name, let's put it that way.
*2 out of 5*


14. "Nothing Like L.A."
Produced By The Fliptones

As a tribute to Cube's wife, this was pretty good.
*4 out of 5*


15. "All Day, Every Day"
Produced By Teak "Da Beatsmith" Underdue and Dee Underdue

Oh man, not even the Underdue's beat can save this one, and again, the lyrics and hook leave a lot to be desired. Let's hurry to the last song of this album.
*1.5 out of 5*


16. "Fat Cat"
Produced By Jigg 

I liked the drum claps provided by Jigg and that's about it. This album couldn't have ended on a more anti-climatic note if it tried.
*1.5 out of 5*



Man, I can honestly see why I never attempted to revisit this after I played it when I first bought it, and I said this same thing at the end of the "Raw Footage" review. Simply put, even with a few good songs here and there, this is the worst album of Cube's career (ironically the one that received less attention than every album before it did). There's way too much filler and forgettable songs here and it hurts the impact of the album overall. Last time I checked, Cube was supposed to release his 10th studio album, "Everythang's Corrupt" in 2014, but nothing else has been mentioned about it since the initial announcement. If he decides to release it, I hope it's a MUCH better album than "I Am The West". Officially or otherwise, this 2.5 star album, which is generous, should not be his last. And this completes the "Ice Cube Effect" series on a rather anti-climatic note.

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